NASHVILLE — Howling Music (www.howlingmusic.com), a provider of original music for advertising, has launched their own premium production music library. The library includes thousands of original tracks featuring some of the country’s most notable session players. All of the tracks were created specifically for advertising use.
Photo (L-R): Howling Music’s David Grow, Ryan Claus & Samantha Powell
“This library is unique in that it was created as the direct result of the briefs received from our advertising clients,” explains Howling Music founder and composer, David Grow. “You could say our advertising clients have already curated these tracks."
To manage the library, Howling Music has tapped Ryan Claus, who joins the company as partner and creative director. Formerly the principal of Rhino Sound in San Diego, Claus is an accomplished composer and recording artist whose music has been featured in spots for Apple, Red Bull, Mountain Dew, ESPN and other national brands.
“Ryan is a fantastic composer and talented strategist who brings a broad skillset to his role as partner,” says Grow. “His creativity combined with his advertising background makes him the ideal choice to head our new library offering.”
Additionally, Howling Music has hired Samantha Powell as executive producer and senior composer, West Coast. Powell’s music and songs have been widely used in advertising, film, sports broadcasts and episodic television, the latter including the shows Empire (Fox), Lethal Weapon (Fox), Flashpoint (CBS), and Awkward (MTV). Her advertising credits include Fox Sports, BB&T and Jack in the Box, among others.
"Sammy is a tremendously-talented composer who has achieved success across a variety of mediums,” says Grow. “Our industry has woefully too few female composers; we are thrilled to have one of the best.”
In addition to Nashville, Howling Music has offices in Los Angeles and London.