Lobo looks to extend reach for design/animation services
April 17, 2019

Lobo looks to extend reach for design/animation services

NEW YORK CITY — Creative design, animation and mixed media studio Lobo has expanded its sales team through some recent signings. The studio, which has locations in New York and São Paulo, signed with Anya Zander and Andrew Michaeloff of Hustle/Side Hustle on the East Coast, Lauren Schuchman of Diplomat on the West Coast, and Partizan in the UK. 

Photo (L-R): Hustle’s Michaeloff & Zander, and Diplomat’s Schuchman

Side Hustle recently launched as part of the Hustle network with a focus on marketing and strategy for design-driven studios and niche live-action production offerings. Diplomat is a commercial representation firm founded by Schuchman, who held positions at Hybrid Edit and The Sweetshop. Partizan will represent Lobo’s full roster of talent in the UK.

“Animation opens up unique possibilities for brands to effectively say what they want to say,” notes Schuchman. “It’s rare to find an international firm of Lobo’s caliber with such a boutique style of creativity and more importantly, heart. Their 360 offering of design, animation and live-action is something called upon more and more these days. Plus, they are responsible for some truly timeless, attention-grabbing, and memorable work that Nate and I are honored to share with the advertising community.”

“Animation has always been a powerful medium in the advertising space and Lobo has been at the forefront of animation trends, creative design and innovative technology,” adds Zander and Michaeloff. “Lobo combines its bold style with visual storytelling to bring to life incredible work time and time again. Hustle has watched Lobo evolve and crush every award show in our industry for the past several years. We are so honored to be a part of their incredible team and a part of their future growth. They are one of the top design studios in the industry and run by some of the most wonderful people we have come across.”

The partnerships come on the heels of Lobo’s work for Traveler’s Insurance and their reimagining of the iconic Coca-Cola polar bears for the company’s 2018 holiday campaign.