NEW YORK CITY — Sonic Union has added Mary Kate Valentino to its team as head of client relations. She will working across Sonic Union’s Union Square and Bryant Park locations in Manhattan, serving as a liaison between the company’s slate of talent and its clients across advertising, entertainment and experiential. Valentino previously served as head of production at New York City-based audio post house Hobo.
“Sonic Union is clearly focused on growing in a sustainable, yet experimental and forward-facing way,” observes Valentino. “It’s a really inspiring environment to be in and it shows their dedication to not remaining stagnant, and the mentality of the company as a whole is a direction of creativity and innovation.”
New Jersey-born, Valentino spent her formative years in South Carolina before heading to New York City to follow her passion for entertainment. She has a degree in psychology, and joined Hobo as an intern, quickly taking to the fast-paced industry. She snagged a promotion to assistant producer after just two months. In her five-year tenure with Hobo she developed a holistic perspective on the business, steadily building her range of skills and learning hands-on while balancing multiple roles.
As head of production, she split her time between creative production and business development, working as a centralized link between the talent, clients and daily operations. Some of her credits include working as the supervising audio post producer on the feature documentary Susanne Bartsch: On Top, the A&E feature documentary Jonestown: The Women Behind the Massacre, and the VR film Anatomy of Ski. She also supervised the original music composition for Anatomy of Surf, both for the Samsung 837 space.
Valentino has also had opportunities to lead casting for on- and off-camera talent, oversee music supervision and composition, and direct recording sessions.