NEW YORK CITY — The Music Playground (www.themusicplayground.com) and The Station Media welcome Sydney Ferleger as their new executive producer, East Coast. She brings experience in production, sales and marketing.
Ferleger has worked on projects ranging from traditional advertising and branded content all the way to virtual reality. She’s led international teams and has worked with many top brands and networks, including Pepsico, Ikea and A&E, to name a few. Ferleger comes to the comany after a two-year run at Crew Cuts in New York City, where she served as production and sales manager. Prior to that, Perleger was working with the marketing and sales team at global animatic company Animated Storyboards.
“Sydney’s passion, strong work ethic, and undeniable talent make her a true force on both the creative and production fronts,” states Drew Stein - founder of both The Station Media and The Music Playground.
“I’m excited to be here at TMP and The Station,” adds Ferleger. “Being able to combine my passion for music with my knowledge of production and post is a new and gratifying challenge. There is a rich creative history here as they were one of the first integrated post houses to prosper. The team really understands the
importance of client services and what it takes to drive successful creative outcomes for ‘all-in’ post.”