Ntropic extends footprint to London
May 13, 2019

Ntropic extends footprint to London

LONDON — Creative studio Ntropic (ntropic.com) has launched a new office in London, adding to a network that already comprises New York, Los Angeles and San Francisco. Leading the office will be two London-based additions: executive creative director Aidan Gibbons and executive producer Laura Livingstone. 

Photo (L-R): Gibbons and Livingstone

Gibbons joins Ntropic from The Mill in London, where he served as director and 3D supervisor. His creative style and passion for directing is on display in his work for Bentley, Huawei, Guinness and BT. Gibbons also led artists on a number of high profile advertising campaigns for Lexus, Audi, Santander, O2, Jaguar and Brother. 

Livingstone’s UK arrival marks her return to her native home in Europe. Previously, she worked at Ntropic SF, where she was head of production, working on everything from their AR project for Treasury Wine Estates and VR experience “Phone of the Wind”, to spots for McDonald's, Toyota, Facebook, Apple, Netflix and Uber. Before that, she was a senior producer at several entertainment VFX companies, including Zoic Studios, where she worked on TV shows such as Banshee, Arrow, The Flash and The Blacklist. She also worked at Shade VFX, Atomic Fiction and ILM, where her film projects included A Good Day to Die Hard, Flight, Looper and Iron Man 2.

“I’ve always loved London for its aesthetic and the creativity on display there,” explains Ntropic founder and chief creative officer, Nate Robinson. “We also saw a growing industry trend, in every sector, from CPG to technology, toward unifying all creative across global markets. So, it made sense for us to extend Ntropic in order to support our existing clients abroad, bring our expertise and process to this new market and gain access to diverse talent.”

Ntropic will offer direction, design, VFX, color, and finishing services via the London studio, as well as AR and VR experiences through its sister company Tactic. The office will seamlessly collaborate with client partners and US teams.

The expansion follows the recent launch of Ntropic’s New York City color department and the addition of colorist Ayumi Ashley and senior producer Will Mok. With the company continuing to grow and evolve, Robinson sees a bright future as the studio pushes to apply its passionate, singular storytelling to the UK, Europe, Asia and beyond.  

“We want to be a creative leader in the global community and known as the go-to partner where clients can work with talented artists and great producers to make amazing work – all while having a seamless experience in taking a project from an idea to fruition,” says Robinson. “This newest move opens us up to a world of possibilities and gets us even closer to that goal.”