SAN FRANCISCO — Made-SF (www.made-sf.com) is a new creative studio offering a range of post production services in San Francisco. Executive producer Jon Ettinger, editor/director Doug Walker, and editors Brian Lagerhausen and Connor McDonald, all formerly of Beast Editorial, are partners in the new venture, which aims to provide agencies and brands with flexible, streamlined solutions for producing advertising and other content. Along with creative editorial, the company will provide motion graphic design, color correction and editorial finishing. Eventually, Made plans to add concept development, directing and production to its mix.
Photo (clockwise from front, center): Made partners Doug Walker, Brian Lagerhausen, Jon Ettinger and Connor McDonald
“Clients today are looking for creative partners who can help them across the entire production chain,” says Ettinger. “They need to tell stories and they have limited budgets available to tell them. We know how to do both, and we are gathering the resources to do so under one roof.”
The company is currently set up in interim quarters while completing construction of permanent studio space. The latter will be housed in a century-old structure in San Francisco’s North Beach neighborhood, and will feature five editorial suites, two motion graphics suites, and two post production finishing suites, with room for further expansion.
The four Made partners bring deep experience in traditional advertising and branded content, working both with agencies and directly with clients. Ettinger and Walker have worked together for more than 20 years, and originally teamed up to launch FilmCore, San Francisco. Both joined Beast Editorial in 2012. Similarly, Lagerhausen and McDonald have been editing in the Bay Area for more than two decades. Collectively, their credits include work for top agencies in San Francisco and nationwide. They’ve also helped to create content directly for Google, Facebook, LinkedIn, Salesforce and other corporate clients.
“We have deep roots in the Bay Area and strong client relationships,” says Lagerhausen. “We look forward to, not just maintaining those relationships, but deepening them and exploring them in new directions.”