Red names Alan Piper managing director of EMEA
November 6, 2019

Red names Alan Piper managing director of EMEA

IRVINE, CA — Red Digital Cinema (, here, has named Alan Piper managing director for Europe, the Middle East and Asia. He is a veteran in the industry with previous experience at Red, and will now oversee operations, sales, marketing, services and customer relationships in the region. In addition, he will work to expand the company’s interface with post production facilities. 

Piper will be based in the Red offices at Pinewood Studios, and will manage the launch of Red’s new storefront facility in Soho (London) early next year. Previously, he served as managing director at Take 2, the largest Red rental provider in the UK. Additionally, he expanded the company’s educational offerings with workshops and trainings. Piper has also served in management and operational roles at Lee Lighting, Panavision Europe, and Arri. He is an Honorary Friend of the British Society of Cinematographers.

“Alan is a highly respected member of the filmmaking community, and his expertise and extensive relationships will be an invaluable asset to our customers,” says Jarred Land, president of Red. “I am excited to welcome Alan back to Red and look forward to working closely with him.”

“Red is bringing a sharp new focus on the region, and Alan will be instrumental in our continuing commitment to better serve our customers by elevating our customer service and brand experience,” adds Tommy Rios, Red executive vice president. “He’s a passionate leader who knows our industry inside and out and understands what is needed.”

“I’m returning to Red with great excitement for what lies ahead,” says Piper. “I look forward to building even deeper collaborations with the many bold filmmakers who are making incredible images. As we expand our services, we want our customers in this region and around the world, to perceive Red as their true partner. We’ll make sure that the greatest, and latest, Red technology is in their hands. I’ve spent my career in service to these cinematographers and the other visionaries who tell stories and I know that Red offers them powerful tools.”