LOS ANGELES — Creative agency Roger (www.roger.tv) and full-service production company Big Machine announced a strategic merger that expands the creative capabilities for their respective agency, brand and entertainment clients. The LA-based studios will retain the Roger name and continue all operations at their newly-renovated facility in the Silver Lake neighborhood of Los Angeles.
Photo (top L-R) Sean Owolo and Terence Lee; (bottom L-R) Steve Petersen, Ken Carlson, Josh Libitsky and Dane Macbeth
Representing Roger in the business partnership is creative director Terence Lee, creative director Dane Macbeth and executive producer Josh Libitsky. Director Steve Petersen, creative director Ken Carlson, and head of business development Sean Owolo represent Big Machine.
With expanded creative firepower, Roger looks to offering the best in talent and resources for projects that require branding, design, animation, VFX, VR/AR, live-action and content development.
“Big Machine and Roger have always looked at ways to partner on projects and organically expand our reach into new markets,” says Terence Lee. “We just genuinely click as creatives and as friends, and share a vision for what it takes to bring together talent, ideas, and resources to create awesome work.”
“We saw a tremendous opportunity to make an impact within the industry in a way that wouldn’t be possible without joining forces,” adds Sean Owolo. “Roger’s breakthrough creative for major brands and Big Machine’s Emmy-winning content know-how allow us to offer our clients a truly complete package for every aspect of their brand.”
The studio is already embarking on a number of projects, including major creative campaigns for Disney and Sony Pictures.
Roger’s new 6,500-square-foot studio is custom-designed from the ground up to foster a collaborative working environment. It includes four private offices, three editing suites, two conference rooms, shooting space for green screen work, a kitchen, and a lounge.
“Existing clients will appreciate the breadth of experience we have under one roof now,” states Josh Libitsky. “We can assemble highly strategic and super-talented teams tailored to a specific project - or combine all of our resources in tandem to develop a fully integrated experience from the top down. We're equally excited about how the merger positions us to explore and experiment with new mediums and areas of business.”