DALLAS — Lucky Post (www.lucky-post.com), which has locations in Dallas an Austin, TX, recently completed work on a spot for Jeep that features music by OneRepublic. The More Than Just Words commercial aired in advance of the Super Bowl and takes on an American theme, showing footage of the new Jeep Wrangler, along with archival imagery of the US Army, Marilyn Monroe, NASA astronauts and the Space Shuttle. A simple piano track supports vocals of the Star Spangled Banner.
The spot was conceived by The Richards Group and was produced by Zoom USA and director Mark Toia.
Lucky Post's Sai Selvarajan edited the piece in Adobe Premiere, with Jake Odgers assisting. Neil Anderson handled the color treatment. The sound design and mix was performed by Scottie Richardson, and Tim Nagle handled the online.