LOS ANGELES — Finishing house Chapeau (www.chapeaufx.com) recently completed work on SimpliSafe’s Fear Is Everywhere spot, which debuted during Super Bowl LIII. The :30 commercial addresses the paranoia and anxieties of modern-day life, which seems to be getting stranger every day. Be it from porch pirates or eavesdropping robots, SimpliSafe can help people feel their home is a place where they can relax without fear.
The spot was conceived by Preacher and produced by Arts & Sciences, with Matt Aselton directing. Cartel’s Adam Robinson edited the project, with Cole Koesterer assisting. The commercial features original music by Gareth Williams and Ed Dunne of Human. TBD Post handled the mix.
Chapeau has a server and Flame system in Austin, where the team's lead artists spearheaded the commercial's visual effects while seamlessly integrating with artists at Chapeau in Los Angeles. The studio was able to complete over 50 shots for the project in time for its debut on Super Bowl Sunday.
For design work, Chapeau used the Adobe Creative Suite, including Illustrator and Photoshop, along with Red Giant plug-ins. For compisiting, the studio used Autodesk Flame along with Flare for tracking, rig removal, set extension, beauty work, product cleanup and sky replacement.
Chapeau credits include VFX supervisor Ben Looram, Flame finishing lead Seth Silberfein, Flame compositing lead Mark Youngren; Flame artists Paul Heagney, Marisa Chin, and Clarke Rives; graphic designers Francisco Garcia Nava and Tony Kandalaft; and VFX producer Daughn Ward.