MEXICO CITY — Cinematic Media (www.cinematicmedia-mx.com), one of Mexico City’s largest, full-service post production facilities focused on television and cinema content, is teaming up with two-time Academy Award-nominated supervising sound editor Martín Hernández to bring Hollywood-caliber sound services to region. Hernández, sound supervisor for such films as The Revenant,
Pan’s Labyrinth, is overseeing construction of a new sound division at Cinematic Media. When complete, it will feature six sound editorial and mixing stages, each with Avid Pro Tools systems, and each certified for Dolby Atmos sound production. Construction is expected to be finished in July.
The new sound resources are targeted toward the ongoing explosion in motion picture and television production in Mexico. Several US-based studios and streaming services are now producing content in Mexico for Latin American and international markets, or have announced plans to do so. Hernández, who will serve as Cinematic Media’s creative sound director, is already at work in the new space, editing sound for multiple television series slated for release later this year.
New movies and television series are being produced in Mexico according to the highest international standards for quality, and, as a result, they require sophisticated post services. Cinematic Media is already providing high-end picture finishing services to productions based in Mexico. Its new division will do the same for motion picture and television sound.
“Productions happening now in Mexico are pushing boundaries in terms of storytelling, writing, acting and directing, bringing the market into the mainstream,” Hernández says. “Our aim is to bring world class post production work done here. We are drawing on our experience and pulling together the resources needed to accomplish that goal.”
Cinematic Media’s new mix stages will be identical in size and identically equipped, allowing projects to move between them seamlessly for scheduling purposes. Each will be set up for sound design, sound editorial, pre-dubbing and mixing. The stages will feature Focusrite RedNet interfaces to facilitate the quantity of channels and objects needed for Dolby Atmos. Avid S6 and Avid S3 control surfaces and JBL monitoring systems.
Hernández says that native support for Dolby Atmos was essential as motion picture and television productions are increasingly requiring immersive soundtracks.
“The choice to embrace Atmos was obvious,” he observes. “And it is natural to incorporate Atmos into the process from the beginning, so when you are cutting you are already thinking about that translation. We start from scratch, cutting for Atmos, pre-dubbing in Atmos and finishing in the Atmos format.”
Hernández plans to staff the sound division primarily with local talent, but will bring in senior editors and mixers as needed.
“The world is getting smaller every day,” he explains. “Technology affords many ways to collaborate. I have colleagues around the world who are eager to work with us on an episode, a series or a film.”