WESTWOOD, MA — Telestream (www.telestream.net), a provider of workflow automation, processing and quality monitoring and management solutions for the production and distribution of video, has appointed Diana Horowitz VP of sales, serving the eastern US region. She will be based in New York City and brings a wealth of advertising market and video experience, commercial expertise and technical knowledge to Telestream’s team.
In addition to contributing to Telestream’s go-to market strategy, Horowitz will oversee all of the company’s business and customer relationships in the US East region. She comes to Telestream with an extensive background in the media industry, joining the company from Tavant, where she was regional director of sales for media & entertainment. Previously, Horowitz was executive director of sales for IBM Watson Media. She also worked with Comcast Technology Solutions, where she held positions as global client director, and director of VOD sales; and Scripps Networks Interactive (now Discovery, Inc.), where she led the digital advertising sales team in the Northeast for Food Network and Cooking Channel.
Horowitz started her career at The New York Times Company, where she held numerous leadership roles in both New York and Paris.
“This year, Telestream has been active in the marketplace with new product launches, and the expansion of our customer reach and team with the addition of Tektronix Video,” says Alistair Butler, chief sales officer at Telestream. “We need to make strategic additions to our sales leadership team to support this growth. Diana exemplifies the kind of personality that will help drive Telestream forward. Her depth of experience in the media sector, and especially in advertising and post will contribute significantly to our team’s core strengths.”
“I am thrilled to be joining Telestream at this incredibly exciting time of transformation in the media industry,” adds Horowitz. “The decisions that media companies make today will determine the future of their businesses – and redefine the industry - for decades to come. Telestream is uniquely positioned for growth in this market, as both traditional and new media companies race to transform their operations and business models to distribute and monetize content seamlessly across screens and devices.”