NEW YORK CITY — Full-service creative production studio Versus (http://vsnyc.tv) has announced two new hires: KC Gulino as senior business development executive, and Tom Colabraro as senior producer. Gulino will work closely with head of sales John Levy to strategically drive new commercial business nationally. Colabraro will partner with ECD Justin Barnes and EP Rob Meyers to manage and execute Versus projects across all areas of production and post.
Gulino joins Versus from King and Country, where she managed East Coast sales and business development. Before that, she worked as an independent rep with SuperPowers NYC, representing such companies as Blue Rock Editorial, King and Country, Comma Music, and various other production and post houses.
Colabraro spent the last 14 years as a freelance producer and consultant, managing and executing branded/original content projects for clients such as Converse, ESPN, HBO, Nike, Samsung, Uniqlo, and Red Bull. He has also served as the team marketing manager for 5BORONYC, where he built and managed an active roster of pro and semi-pro skateboarders, as well as handling all marketing, original content, and social media.
“Versus began as a response to an industry that was shifting into an impersonal, mass produced model – we believe that being nimble and original doesn’t require compromises,” says Meyers. “KC and Tom share this belief 100 percent and they will be invaluable in helping our team to build stronger client relationships, create amazing work, and enhance the flexible and hands-on approach that we are known for.”