NEW YORK CITY — Alkemy X (www.alkemy-x.com) has hired Rupert Cresswell as creative director. He will work closely with executive producer Eve Ehrich to continue to build the company’s design and animation team, working across branded and entertainment projects.
Cresswell comes to Alkemy X from MPC, where he spent nearly eight years as a director and creative director, working on projects for clients such as Adidas, Samsung, Jaguar, Ford, Google, Sky One and Fox Searchlight. His stylized work is characterized by a meticulous eye for design and a subtle fusion of live action and visual effects.
London-born, Cresswell studied graphic design and illustration at the University of the Arts London, and began working in the advertising arena after landing his first gig as a runner at a Soho post shop. He quickly immersed himself in the industry, amassing hands-on experience in the broadcast promo space by working on projects for Bloomberg, NatGeo and Sky before stepping into the role of director. He joined MPC London in 2012, helming VFX-driven spots for top clients while refining his aesthetic at the intersection of design, visual effects and live action. He stepped up to a creative director role when he moved to MPC’s New York location in 2017.
“Rupert has an impeccable eye for detail and his ability to fuse live action and visual effects and design elements creates for rich, nuanced work,” notes Alkemy X president/CEO Justin Wineburgh. “I'm thrilled to have such a talent join our team at Alkemy X to continue to elevate our design and animation work.”