SANTA MONICA, CA — EightVFX (https://eightvfx.com) has bolstered its management team with the appointment of Ashley Ford, who will serve as executive producer. In her new role, she will oversee bidding and incoming productions, as well as new and existing relationships with directors and production companies.
Ford brings deep expertise in business development and sales, as well as a diverse and rich background in both the production and post production industries. She joins the VFX, design and animation studio following a successful run of repping an array of talent and heading her own company, Friends of Ford. Her roster there included Stept Studios, Good Company, Flavor, London Alley, and Nylon Studios, to name a few.
EightVFX is known for its visual effects and finishing work on campaigns Apple, Audi, and Nike, as well as entertainment properties like Netflix’s Stranger Things, Fox’s The Orville, and the feature film, I, Tonya.
“In these delicate times, having Ashley join on to support in leading the team at EightVFX is inspiring,” says
EightVFX founder and managing director Baptiste Andrieux. “Ashley’s depth of knowledge, exceptional Rolodex of relationships, and creative instincts are a few of the many reasons why she’s the perfect person to help lead and shape the next chapter of the company."
"We are in a very unique time in our industry,” Ford adds. “I find myself thinking over and over how to approach this whole situation with clients, colleagues, bosses and our families. Every single level of society and business is affected dramatically and we must be sensitive. As a vendor, we can't truly project what's to come workwise. How does one plan for that? I believe this is a time for brands of companies to create everlasting moments and be remembered forever. As a creative industry, we have the ability to help shape businesses moving forward through critical and forward thinking. This only pushes our industry by challenging ourselves to be more creative and fuel the passion. This quarantine could also give work life balance a whole new level of understanding once this is all over."