NEW YORK CITY — Creative studio Nice Shoes (www.niceshoes.com) has hired Adam Liebowitz as creative director of editorial, marking the official launch of a dedicated creative editorial division at the facility. Liebowitz (pictured) comes to Nice Shoes after two decades at his own successful editorial studio, Go Robot!, and other top editorial shops.
The new division is a reaction to evolving client needs and adds a highly-curated slate of creative editors to complement Nice Shoes’ lineup of artists and producers. The roster of editorial talent - led by executive producer Tara Holmes - will work across Nice Shoes’ global network of interconnected offices in Manhatten, Chicago, Toronto, Minneapolis and Boston.
Liebowitz’s career includes work for Apple, IBM, UPS, AT&T, Verizon, FedEx, Nike and NASCAR. His work has earned him recognition from Cannes Lions, AICP, Clios, AICE, and London Film Awards, among numerous others. He approaches each project with a focus on creative collaboration and storytelling, shifting his editing style to reflect the creative vision of a given project.
“Adding Adam to our team is the culmination of our efforts thus far to establish a high level editorial offering for our clients,” says Tara Holmes. “His artistry and experience is invaluable, and I’m looking forward to working with him and the rest of the team to elevate and expand this division further.”
“Nice Shoes is constantly evolving to adapt to industry shifts and the needs of their clients,” adds Liebowitz. “I’m thrilled to be a part of their latest step to offer comprehensive, high-end visual solutions and integrated workflows to agencies and brands.”
In addition to Liebowitz, the international roster features creative editors with backgrounds across multiple genres, including Marcos Castiel, Rami D’Aguiar, Colin Loughlin, John Maloney, Michael Reuter and Dan Suter. The studio has leveraged its integrated internal creative offerings on a number of recent projects, including a Gillette spot cut by Rami D’Aguiar, AAA and Lipton spots edited by Marcos Castiel, an eBay spot from Michael Reuter, and two Verizon Visible campaigns edited by Colin Loughlin, both of which engaged the artistry of Nice Shoes’ VFX design, and color teams.