Ntropic welcomes two directors to new London studio
January 9, 2020

Ntropic welcomes two directors to new London studio

LONDON — Following the launch of its new office in London, creative studio Ntropic (www.ntropic.com) has brought on directors Brian Williams and KAM (Katie McQuillan) — two talented creatives with expertise in visual storytelling.

“When we set out on this journey to launch the London office, we started thinking about the people that we want to partner with – people that make sense for the collaborative type of studio that we are building,” explains Ntropic founder and chief creative officer Nate Robinson. “It’s people that are like-minded, with different styles but all very complementary to one another. Both Brian and Katie are egoless creatives who also have confident ideas about the stories they want to tell and are super passionate about what they do.”

KAM joins Ntropic from The Mill, where she earned a spot as director. There she first met Ntropic executive creative director Aidan Gibbons, forming a friendship that informed her professional path and facilitated her eventual move to Ntropic. Over her career, KAM has brought a sly and heightened perspective to various spots for EA Sports/FIFA, the Irish e-commerce startup Haru, and her own short film A-Z of NI, which breaks down famously inscrutable Northern Irish slang. Now, at Ntropic, she will serve as both a director and art director, helping to guide the studio’s overall creative vision. 

Williams originates from the world of graphic design, having worked on album covers (most famously U2’s Zooropa) before moving into becoming an advertising and short film director. At agency Dynamo, he worked on channel visuals for TG4, TV3 and the MTV Music Awards. Since then, he’s created heartfelt campaigns for Toyota, Bridgestone and Children in Need, cinematic stories for Jose Cuervo, and high concept work for Rolls Royce. His hands-on approach involves capturing the ordinary in extraordinary ways or creating worlds from scratch, whether with physical sets, installations or full CG.

“Creativity is the key of course,” says Williams. “That and finding creatives that trust me, which is why Ntropic is such a great fit. I come from a design background and I ran a company so I’m very good at working with a client to create a concept, then finding a creative solution that is both weird and wonderful.” 

Ntropic recently opened its newest space in London’s lively Fitzrovia neighborhood – an area well suited for sparking creativity. “When you walk in, it feels like a very collaborative space,” says Robinson. “It's inspiring and validates that we're doing it right. It’s great to have a space that actually embodies what Ntropic is all about and allows us to do what we're great at – whether it’s production, design/VFX, creative development, or anything else.”