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October 2014

Marc Loftus

Marc Loftus is the Senior Editor and Director of Web Content for Post Magazine. He has been with the monthly publication since 1992, reporting on new technologies and creative techniques relating to film, television and commercial post production. In that time, he has witnessed the transition from linear to nonlinear, analog to digital, stereo to surround, SD to HD, tape-based to file-based, and 2D to 3D. Marc is a graduate of The New York Institute of Technology.



mloftus@postmagazine.com
Authored Articles
Sound Library Update
Published: March 8, 2012

Competition among sound library providers is fierce. Not only do companies have to offer high-quality music and/or effects — in HD or 5.1, too — but they also have to make these cues easy to find and deliver via well-thought out, user-friendly Websites.
This month, Post spoke with a range of providers that specialize in music — with and without lyrics — and those offering high-quality sound effects. Here, they discuss trends, competition, delivery options and new releases planned for the year ahead.
Post Script: SuperExploder set to blow
Published: March 5, 2012

Northern Lights (http://northernlightspost.com) in NYC is dramatically expanding the audio services side of its business with the recent launch of SuperExploder. Northern Lights initially added audio post to its list of offerings four years ago. SuperExploder will use that original John Storyk-designed 5.1 suite, and will add more this summer.
Reality TV
Published: February 16, 2012

For many, reality TV is a guilty pleasure. Television viewers love the unscripted nature of the genre, the (perceived) unpredictability and the chance that anything can (and sometimes does) happen.
Post Script: Aardman's art of stop-motion
Published: February 2, 2012

Director Peter Lord, founder of the UK-based, Oscar-winning Aardman Animations, was in NYC recently to promote his latest film for Sony, The Pirates! Band of Misfits, which stars the voice talents of Hugh Grant, and Jeremy Piven. The stop-motion animated film was adapted from a book by Gideon Defoe and follows a band of pirates out to prove their worth.
Post Script: Animation updates
Published: December 29, 2011

Last month, in this space, we looked at some of the latest news coming from Luxology, which is turning 10. This month, we continue with news from the animation business, specifically looking at the latest announcements from Maxon and NewTek.
Post Script: Avid gets busy
Published: November 9, 2011

Avid’s been busy in recent weeks with several new announcements regarding the company’s pro audio and video editing products. In mid-October, in conjunction with the annual AES show, the company introduced Pro Tools 10, and only a few days later, Avid pre-briefed Post on its next Media Composer releases, which begin shipping on November 15.
Prepared for Post
Published: November 9, 2011

Do you need to combine two totally different performances of the same actor — shot at different speeds and frame rates, playing back in slow motion and in realtime — into the same scene? Or, are you trying to blow just half the head off a live-action actor without using a greenscreen or cutting away during a single dolly shot?
Post Script: A fresh perspective
Published: October 12, 2011

Fresh Editorial (www.fresheditorial.com) recently launched with operations in Santa Monica and New York. The bi-coastal editorial operation is dedicated to the art of “visual storytelling,” and is headed by executive producer Sean DeVeaux, with Richard Cooperman cutting on the West Coast and Todd Stewart working from the East Coast. Both use FCP 7.
Digitally Acquired TV Series
Published: October 12, 2011

Some primetime shows push the envelope with storylines that challenge social norms and status-quo thinking, and the technology used in producing these shows is often just as risky. This month, Post caught up with a number of crews that are producing and posting television series with a tapeless workflow.
Post Script: Point, counter point
Published: September 7, 2011

Last month, in this space, I reported on editor Chris Duke, who is one of the first Final Cut Pro X users to come out and say great things about the new editing software. Well, that apparently was just too much for some of our readers to handle. How dare I! What are they paying me?! Absolutely outrageous!!!
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