SANTA ANA, CA - Editor Adam Lobel has joined creative editorial and design company Space Division as a Discreet Smoke artist. The facility, which specializes in commercial work, hopes to take advantage of Lobel's extensive commercial editing experience. He's completed projects for Lincoln Mercury, Dodge & Chrysler, Hyundai, Land Rover, Jaguar, Olympus, Kohls, Johnson & Johnson and Home Depot.
Lobel is a Belding Award winner for his 1995 work on an Apple campaign. In l997, he started working with Discreet's Smoke, Fire, and Flame software. Working as a freelance Smoke artist in 2001, Lobel collaborated with Artifact before it evolved into Space Division.