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Issue: Editing - Oct 30, 2003

PINNACLE, PANASONIC PARTNERS IN P2 PROGRESS

MOUNTAIN VIEW, CA - Pinnacle Systems, based here, will be integrating its line of IT-based networked media solutions for broadcast news, sports, editing and content delivery with Panasonic's new P2 tapeless DVCPRO-based solid-state memory products. The new technology alliance is aimed first at the broadcast market and enhancing workflow and reliability by providing broadcasters a completely tapeless system in which they can directly play back and edit video content captured on the P2 cards using a broad range of Pinnacle (www.pinnaclesys.com) products.

Pinnacle and Panasonic (www.panasonic.com) will explore integration of Panasonic's P2 technology for video with Pinnacle networked media products, which include Vortex networked news systems, Pinnacle Liquid editing systems, Team Sports solutions, MediaStream servers and Palladium Store shared storage systems.

"Panasonic's P2 card for IT-based news gathering promises new levels of maintenance-free reliability, instant data access, format compatibility and future scalability, all of which fit nicely with Pinnacle's development of our advanced networked solutions for News," says Ajay Chopra, president of Pinnacle's Broadcast & Professional division.

"Pinnacle's long experience in delivering IT-based solutions for broadcast production and content delivery makes it an invaluable cooperation in the development of P2 solutions for today's streamlined broadcast workflows," says Yoshihiko Yamada, VP of Panasonic's Systems Business Group. "While news applications will likely be first to adopt the new media format, with support from companies like Pinnacle we expect to see broad implementation of Panasonic's P2 technology."