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Issue: HD - Sep 29, 2003

BLADE LAUNCHES OFFERING HD SERVICES

PHOENIX - Boutique editing/finishing house Blade Editorial (602-307-5577) has opened near downtown Phoenix, offering high definition services via a new Quantel eQ system.

The facility is the brainchild of husband-and-wife team Louise Parker (producer) and Mark Trengove (cinematographer/editor) and will service ad agency and broadcast clients.

The combination of talent, high-end gear and low overhead is what the principals believe will help attract clients. "We offer a win-win solution to clients coast to coast," says Parker. "Due to our location, we are in a much better position to accommodate shrinking budgets as opposed to facilities that are in larger markets where rents and other overheads are sky high. Coming from an advertising background we understand what the advertising agencies need and want, and the budget constraints they're under."

"In addition to the cost efficiencies we offer our clients, we realize that our artists and staff are what really give us the competitive advantage," Trengove adds. Blade features three editing suites that are digitally interconnected to create a collaborative workflow. In addition to the 24p-capable eQ system, Blade offers an Avid and a multimedia suite.

Since opening, the studio has completed spots for McDonald's and Casino del Sol.