Issue: Week of April 25, 2003


NEW YORK - Agency Kaplan Thaler Group called upon Eye Design ( to add a distinct graphical look to Continental Airline's well-established brand identity of simple typography.

Eye used various type fonts and animated each line, word and sometimes even single letters in different ways. The typography originated in Adobe Illustrator, the images were created in Photoshop and further styled in After Effects including adding the Continental globe logo in the background. The elements were composited in After Effects. The spot was edited in Apple's Final Cut Pro running an Aurora Igniter card.