OUTSIDE POSTS OLD NAVY'S 'PATTERN PLAY'
NEW YORK – The creative team at Outside (www.outsideedit.com) recently
handled editorial, graphics and color for Old Navy’s new Spring '08
re-launch campaign. Conceived by Old Navy Marketing in San Francisco
and Chandelier Creative in New York, the campaign consists of four
“episodes” ranging in length from two to three minutes. Urban Explorer, Pattern Play, Road Trip and Neon Nights were also cut down to :60 and :30 lengths.
The second spot in the campaign - Pattern Play – recently broke and was
edited by Outside’s Jeff Ferruzzo using Apple’s Final Cut Pro
application. Jaime Lamond provided graphics treatment and Alex Bickel
performed color work. Ferruzzo edited three of the commercials, with
Neil Gust handling Road Trip.
The spots were shot in HD in Buenos Aires using the Red digital cinema
camera. Supply and Demand in LA and Film Planet in Argentina produced
Eric Thompson at Berwyn Audio in NYC handled post audio. Media Creature provided the music.