NEW YORK, NY – Tonic (www.tonic.tv), an audio post house offering music mixing, composition and sound design for visual media, has opened Tonic Downtown, located within Full Circle Post (www.fullcirclepost.com) at 19 W. 21st Street. The expansion offers Tonic’s downtown clients convenient access to its Emmy Award-winning audio services. The downtown location will also introduce original scoring, sound design and mixing capabilities to Full Circle Post's list of offerings.
“Activity at our Tonic East and Tonic West locations, in midtown and the West Side, respectively, has been at an all-time high,” says Tonic principal/composer, Peter Fish. “However, we also wanted to accommodate the growing number of production and agency clients operating south of the 23rd Street border. The warm atmosphere and professional infrastructure of Full Circle Post are ideal for Tonic Downtown.”
Tonic Downtown features a fully-equipped 5.1 surround sound suite centering around a Digidesign Pro Tools|HD system. Both Tonic Downtown and Full Circle Post clients will have access to the same staff that makes up the Tonic East (50 E. 42nd Street) and Tonic West (450 W. 33rd Street) locations. Tonic is home to Emmy Award-winning composers Peter Fish and A.J. ‘Andy’ Gundell, as well as to sound designer Jun Mizumachi and mixers Bill Cavanaugh, Doug Johnson, Anthony Erice, and Juan Aceves.
According to VP/GM Lisa McKenna, the studio has seen steady growth, providing audio services for commercials and longform documentaries. “We have seen sharply-increasing demand for our mixing services in 30- and 60-minute episodic television,” McKenna adds.
Tonic’s recent spot work includes projects for Chapstick, Hyundai, Charmin’s, Miller Lite, and Chivas Regal. Longform projects include Mystery Diagnosis for TLC, Cash in the Attic for HGTV, plus Trailer Fabulous and Boiling Points for MTV.
Full Circle Post has been providing editing and graphics to broadcast and corporate clients since 1986. “Having Tonic on-site is an important addition to Full Circle Post,” says Scott Doniger, president of Full Circle Post. “Now our clients have a complete solution for top-tier mixing, music and sound design available to them, all under one roof.”