Issue: Editing - Sep 8, 2005


Artbox is designed specifically for broadcast and post production users that want to maximize creative time and minimize administrative overheads. The solution can catalog all media content in a station or studio and simplify creative production workflow by allowing users to track their projects, associated media and outstanding tasks across multiple platforms.

Artbox automatically generates low-resolution proxies and thumbnails for all graphics and video files. Users can drag and drop the selected content from Artbox directly into Final Cut Pro for editing. Additionally, Artbox can either transfer the high resolution content to Final Cut Pro or pass the file reference to Final Cut Pro for editing in place.

The system's integration layer allows for the seamless transfer of content between the Apple platform and a variety of editing, graphics, and play out platforms from companies such as Adobe, AP, Avid, Discreet, Quantel, Pinnacle, PixelPower, Leitch, Thomson Grass Valley and Vizrt. Artbox also provides newsroom integration, allowing iNews and ENPS Newsroom users to easily search and browse content residing on Apple Xserve RAID and Xsan.

"By integrating the Artbox MAM solution with Apple Xserve RAID, Xsan and Final Cut Pro, we are able to provide a compelling solution to our customers," says Sai Koppala, SVP of sales & marketing at Proximity.

"The combination of Final Cut Pro, Xsan and Xserve RAID provides unrivaled features, power and value to creative professionals," adds Ron Okamoto, Apple's VP of worldwide developer relations. "We're excited that Proximity has utilized Apple innovation to deliver a great MAM solution for high performance broadcast and post production environments.?