NEW YORK - Sila Soyer has been promoted to executive producer of the SoHo-based editorial, design and visual effects boutique Outside Editorial (www.outsideedit.com). The studio specializes in providing ad agencies with a collaborative creative environment for high-end traditional and new media projects.
Soyer was previously head of business development at the two year-old company. She will head up a talent roster that includes owner/editor Scott Gaillard and editors Scott Gibney, Jeff Ferruzzo, Steve Evans and Neil Gust.
"It's exciting to work with such a diverse and multi-talented team," notes Soyer. "Each of Outside's editors has particular strengths, but their common-ground is that they all have well-rounded reels and broad experience cutting a variety of genres. They're also all great storytellers and share a keen sense of design and a love of music.
"As executive producer I have a unique opportunity to guide Outside's growth as we respond to the ever-changing needs of the advertising industry at large," notes Soyer. "This is the kind of creative challenge I thrive on."