CHICAGO - Cutters (www.cutters.com), with locations in Santa
Monica and Chicago, recently completed work on a package of spots for Disney
Parks Worldwide that illustrate the magic that takes place at Disney theme
parks everyday. Conceived by agency Leo Burnett/Chicago, Dreams mixes everyday footage of children with fantasy
imagery that only a child could dream up.
WATCH THE VIDEO
A boy on a fishing trip finds himself amidst a pirates'
battle. Children bouncing on a bed fly away like Peter Pan, and a little girl
opens her door to find a grand palace ceremony.
Tarsem of @Radical Media directed the project, which was
edited by Cutters' Chris Claeys into a :60 and two :30s using an Avid system.
Betty Jo Moore assisted on the edit.
LA's Blur provided animation. Tom Sparks of Alteration
Services in London and Chris Kreynus and Brian Higgins of Soldesignfx produced visual
effects.
The spots feature sound design by Chicago's Another Country.
Groove Addicts in Chicago provided the fantasy-themed music track.