NEW YORK - G.O.O.D. Pictures and Imaginary Forces (www.imaginaryforces.com) recently
teamed up to produce and post a new music video for hip-hop artist Consequence,
featuring additional performance by Kanye West. The Good, The Bad and The
Ugly was shot in black and white on the
streets of New York and Chicago. Performance footage of Consequence and West are
intercut, and as the video progresses, the urban cityscapes are subtly
superimposed over the performers' faces, reinforcing their connection to the
gritty communities.
Susan Linss directed the video for G.O.O.D. Pictures and
called upon Imaginary Forces' creative director Karin Fong and editor Peter Johnson
to post the project.
Linss had footage shot specifically for her initial concept,
along with footage she had captured for a previous West video that hadn't been
used, and additional footage shot in New York. She brought her initial cut to Imaginary Forces, where Fong
and Johnson collaborated on creative solutions to add a more cohesive narrative
and design imprint to the finished piece.
Apple Final Cut Pro was used for the edit and Adobe After
Effects was used to de-interlace, add grain and take out the green screen in
the HD footage, making it look more film like. Color correction was done at
Company 3.