Advertisement
Current Issue
April 2014
Issue: Editing - November 2006

PHOENIX POSTS EA GAMES' 'NEED FOR SPEED: CARBON'

SAN FRANCISCO - Phoenix Editorial and Designs (www.phoenixedit.com) recently wrapped up work on a :60 spot for EA Games promoting Need for Speed: Carbon, a new videogame that pits car tuners against each other as the battle for territory on dangerous canyon roads.

The Night Sky spot was directed by Raf Wathion and produced by Roses Are Blue for ad agency Heat. Phoenix’s Bob Frisk cut the :60 commercial - which also appears in :30, :20 and :10 versions - using an Avid Media Composer. Autodesk Smoke was used for visual effects.

The spot is shot from the POV of a street racer, who crashes through a guardrail and down a ravine. The action is actually shown in reverse, enhancing the drama of the crash.

Some footage of the racers was shot at 360 frames per second on a high-speed photosonic camera to show the slow motion detail. Sound design by Endless Noise's reinforces the twisting metal and breaking glass of the crash.

Phoenix’s Matt Silverman produced motion graphics for the commercial. Logo animation was created in Adobe After Effects. Mac Guff in Santa Monica provided visual effects. Company 3 in Santa Monica handled telecine.