BLACKMAGIC UNVEILS LOW-COST HDMI CARD
Issue: HD - September 2006

BLACKMAGIC UNVEILS LOW-COST HDMI CARD

MILPITAS, CA - Blackmagic Design (www.blackmagic-design.com) has introduced Intensity, a low-cost HDMI capture playback card. Now, lower-cost cameras with HDMI video connections can move beyond the quality limits of HDV compressed video to the world of uncompressed editing and design.

Intensity is a small HDMI capture and playback card that instantly switches between 1080HD, 720HD, NTSC and PAL video standards. Once it’s plugged into a compatible PCI Express Windows or Mac OS X computer, users get the quality of uncompressed video via HDMI from cameras, decks and set-top boxes, enabling them to playback to any HDMI big screen television or video projector for video editing, in SD or HD, and with realtime effects.

“For the first time, customers don't need expensive SDI based cameras to access uncompressed quality,” says Grant Petty, CEO of Blackmagic Design. “We hope Intensity finally allows videographers on a tight budget to afford full resolution HDTV post production that goes well beyond HDV quality limits.”

Intensity allows direct-from-CCD recording for the highest uncompressed quality. Users can capture to disk arrays for high speed uncompressed video, or when disk speed and space is tight, choose from a range of professional compressed codecs that go beyond HDV for quality.

Intensity is compatible with Adobe Premiere Pro, After Effects and Photoshop, as well as with Apple Final Cut Pro and any DirectShow- or QuickTime-based software application. Pricing for the card will be $249 when it ships on October 15th.