NEW YORK – Quiet Man (www.quietman.com), here, continues its collaboration with Major League Baseball and the Partnership for A Drug-Free America, having recently completed work on the second stage of the partners’ PSA campaign. The anti-steroid initiative is designed to educate young people and influential adults about the dangers of steroids and performance-enhancing substances.
The new Shrinking spot debuted during the broadcast of the final game of the World Baseball Classic and uses familiar imagery of sports equipment to visually communicate the effects steroids have on males.
A basketball, football, soccer ball and baseball lose more than air, as they quickly and noticeably decrease in size. Quiet Man created the animated balls and the shrinking effects using a combination of Softimage}XSI, Pixologic Z-Brush and Adobe Photoshop.
A second ad, titled Fade, will debut during the 2006 season and will target both youth and their parents.
The campaign will be distributed through a variety of both English and Spanish-language media. The advertising will be sent to the 30 Major League baseball teams for them to run on available inventory during local game broadcasts as well as on in-stadium video boards
Both commercials were created by agency BBDO Worldwide Inc. and production companies Quiet Man Inc and Trio Films. The creative and production team also collaborated on the ad used in the first phase of the initiative, Statue.