|Issue: Audio - September 2007
SACRED NOISE CREATES ORIGINAL TRACK FOR NORFOLK SOUTHERN
- Sacred Noise (www.sacrednoise.com) composer Ravi Krishnaswami
recently collaborated with J. Walter Thompson, Atlanta's creative director Steve
Kolander on an original track featured in a new commercial for Norfolk Southern
railroad. Lonely Gallon shows a collection of gas cans that come together, hoping to spend
some time with an old friend. Instead, the Norfolk Southern train passes on by,
demonstrating how the railroad can reduce highway congestion and environment
pollutants. The cans hang their spouts low in disappointment.
Don't Need Me" has all the soul of a country love song, and Norfolk Southern
was so impressed with the track that they asked Krishnaswami
to make a full-length version, which is available for download on the
railroad's Website (www.norfolksouthern.com).
Anna Seterov at
Consulate Ltd, NY, cut :30 and :15 versions of the spot. Effects were handled
by Quiet Man in New York.