|Issue: Editing - February 2007
VERSION2 CUTS IKEA'S 'BEDROOM'
NEW YORK - Version2 (www.version2.net) editor Vito DeSario recently cut a new spot for Ikea
promoting its bedroom products. Conceived by Deutch/NY and produced by
Epoch/Bicoastal, the Bedroom spot
features couples enjoying the colorful, casual comfort of Ikea beds and linens,
as well as the sense of order their closet organizers provide.
The spot was finished with
two different end tags and voiceovers. One promotes Ikea's "three ways to shop"
(store, online, phone), while the other touts the store's "special 12 month
financing offer" when buyers pay for their purchase with an Ikea credit card.
were edited using an Avid Media Composer and were finished using Discreet
Flame. Andrew Doga assisted DeSario on the edit.
incorporate a light, original track that composed by Walter Werzowa and Omar
Fadel of Musikvergnuegen/LA.