NEW YORK - Scott Gaillard of Outside Editorial (www.outsideedit.com) recently cut a new
Celebrity Cruise commercial that asks: "How does it feel to cruise with
The :30 Veranda spot
was conceived by ad agency Element 79 in Chicago and was directed by Chelsea
Pictures' Charles Mehling. In it, vacationers are given the star treatment with
imagery of fine dining, verandas and sparkling pool water playing against David
Bowie's "Fame" track.
Graphics appear over live action, reinforcing the Celebrity
Cruise experience in which participants are "Recognized,"
"Celebrated" and "Indulged." The spot concludes with the
narrator inviting viewers to: "Experience a Celebrity Cruise and find that
every day...is another day...starring you."
Actors were shot on-board the ship, taking advantage of
natural sunlight. Mehling used a Bolex 16mm camera to capture the candid
footage of the actors, creating a texture that would have been tough to achieve
had the entire spot been shot 35mm.
The spot was cut on an Avid and Michael Sullivan assisted on
the edit. Eric Thompson at New York City's Berwyn Audio performed the mix.