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Issue: Editing - October 2007


LOS ANGELES – Rival Editorial cut a new :30 public service announcement for Highmark Healthy High 5 ( that warns of the mental and physical damage that can be caused by bullying. The PSA was conceived by agency Mullen and presents kids as punching bags that have been abused on a school bus, in a school cafeteria and even through text messaging. 

Punching Bag was directed be Noble Jones of Alturas and is a call to action for bullying education and prevention. Rival’s Adrienne Gits cut the PSA on an Avid with Sophie Kornburg assisting.

The spot was onlined by Crawford Reilly at Vendetta. Lime Studio’s Loren Silber handled the mix. Sean Coleman at Company 3 provided color correction.