Issue: HD - February 2007


BEVERLY HILLS - HD Expo will take place on March 8th, offering attendees a range of forums, panels and intensives. This year's event is being held at The Beverly Hilton and will follow a "Delivering the Future" theme.

"This HD Expo, more than any other, will offer controversial opinions and lively discussions of the future and products," says Kristin Petrovich, CEO of HD Expo. "Our goal is, and always has been, to create a vibrant community of experts and users to sort through the complex issues."

David Westheimer, executive director of the Entertainment Technology Center at USC, will moderate a panel titled "Progress, Predictions and Challenges," in which panelists will share their insights into the past and the future of revolutionary and every-day technologies.

The "Loud and Proud in Public" panel will look at innovative projects that aren't limited to theatrical venues and will include public space filmmaker David Vassar, museum installation manager Tony Mitchell, and RealD founder/3D visionary Josh Greer.

DP Mark Centkowski will guide a panel of cinematographers and directors in a discussion of application, products, promise and advice. Panelists will include the Emmy Award winning director/DP Pierre de Lespinois; Jim Matlosz, a respected DP-director with spot credits for Nike, Sony, MGM Mirage; and Ken Bunder.

Intensive Workshops from Adobe and Apple will also be offered. Apple will twice present "From HD-iPod, New Workflows for HD." The workshop will look at Final Cut Pro HD and will cover compression, pod-casts, RSS, iPod video, and finally the workflow from iPod to plasma.

Adobe Premiere Pro expert and digital workflow specialist Jacob Rosenberg will guide participants through an Adobe Intensive Workshop. "Best Practices for Your Digital Workflow" will address topics such as direct to disk, HD2-DV-HDV-P2 footage, working with green screens, Flash encoding and advice about working with clients.

Manufacturers will be on-hand too. Already on-board are Panasonic, Avid, Canon, JVC, K56l00, Matrox Video, 1Beyond, AJA, Apple, Blackmagic and Fujinon.

Registration for HD Expo is free until March 6th. The Apple and Adobe Intensives are fee-based educational offerings.