FARMINGTON HILLS, MI -
HDStudios teamed up with M. Seiden and Associates and Lad Guest Productions to
create a video for Alticor's Global Growth Conference. The high definition
project was shown on a big screen at the live event, and was also loaded into
video iPods and presented to members of Alticor's top management.
HDStudios provided high
definition production, animation, post production, audio post and new media
services for the project, titled The Company Line. According to director Lad
Guest, Alticor's key message was that business would no longer be done "as
usual," and that management was looking for innovation from all levels of
employees. Rather than the typical executive message with B-roll, the producers
chose to use lively animation to convey the lean towards the unconventional.
Producer Marie Seiden began
collaborating with Guest and HDStudios' animator Matt Campbell on the
video in November of 2006. In December, DP Jeff Dougherty and HDStudios' video
technician Tony Leja traveled to Grand Rapids for the remote shoot featuring
talent Doug DeVos and Steve VanAndel. Upon returning to HDStudios, editors Mike
Pfaendtner and Rich Anderson completed HD post, working closely with Campbell
as he integrated the energetic and continuously morphing animation with the video
of the live talent. Campbell created animation on a PC workstation. The project
was edited on an Avid Media Composer. Quantel's eQ and Adobe After Effects were
also used.
Original music and sound
effects were written and created by Michael King. Audio post was completed by
HDStudios' Spencer Hall using a Fairlight DREAM Constellation system. Once
finalized, HDStudios' Ken Mitchell converted the video to file formats that
would be loaded onto the iPods.