| Issue: HD - March 2007 |
TUBE POSTS HD UPS VIDEO
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 ATLANTA – Tube (www.tubecreative.com), here, recently
provided post for a :90 corporate video for UPS that will be used as an
introduction at the delivery company’s “100 Years of Service” celebration. The
video was created in HD and delivered in both HD and SD for UPS to use at
corporate events throughout the year. Tube handled editing, graphics and sound design on the
project, which drew on SD archival footage and pictures from UPS’s inception,
along with recently-shot HD footage. James Rowe of UPS served as producer of the project with
Tube’s Chris Downs and Greg Partridge handling creative direction/motion
graphics and editing/sound design respectively.
Downs’ motion graphics include interlocking rings into which
he rotoscoped footage. These rings help to reinforce UPS’s message that it is
dedicated to community and customer service.
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