Issue: Studio - February 2007


TARZANA, CA - Motion graphics and online design studio AvatarLabs (www.avatarlabs.com) has created an entirely new re-branding graphics package for Los Angeles' second PBS television station, KLCS. The station is considered one of the most digitally advanced PBS stations in the country, delivering four full-time HD feeds.

The new graphics package draws on KLCS's position as "The Education Station." Whimsical and fun, the package depicts an array of cultures and neighborhoods that comprise the Los Angeles region, paying tribute to landmarks such as The Hollywood Bowl, LAX, the Santa Monica Pier, the Coliseum, Long Beach and the Hollywood sign. The studio created more than 80 motion graphic pieces in total, and also provided some original scoring services.

Sixteen quad and dual Mac G5s were used to complete the project, relying on Adobe tools such as Photoshop CS2, Illustrator CS2, Flash 8, After Effects 7 and Dreamweaver. Autodesk Maya 7.0 was also used. 

AvatarLabs credits include creative directors Rex Cook and Valerie Graniou-Cook, art director/senior designer Aki Narita and designer James Safechuck.