|Issue: Editing - March 2008
CREATIVE BUBBLE CUTS 'KID'S CHOICE AWARDS' PROMOS
|NEW YORK - Creative Bubble (www.creativebubble.com) recently provided
editing and audio services for a range of spots and promos leading up
to this year’s Kid’s Choice Awards
on Nickelodeon. Actor Jack Black returned once again to serve as host
for the live event, which features performances by Miley Cyrus and The
Naked Brothers Band, as well as guest appearances by Steve Carrell,
Ashton Kutcher, Amy Poehler, and numerous others. The early promos
showed only a silhouette of Black, leaving the audience to guess the
host. In later promos, the comic’s identity is revealed.
In one :45 promo, the now-announced host is shown against a white
background, interacting with a giant black stencil of the show’s logo.
Black sticks his head through one letter and sits in another while
hyping the program’s music, special guests and viewer input. As the
promo closes, the giant stencil crashes forward, narrowly missing
Black, who stresses the unpredictability of the event. Creative
Bubble’s Kevin Quinlan used Autodesk Flame and Adobe After Effects to
create the crashing effect, which included removal of the wires from
the giant stencil. Senior editor Chris Reinhart cut the promo using an
Avid Symphony system.
Reinhart and audio engineers Mike Barrett, Juan Sosa and Brett Graves
also worked closely with Nickelodeon producer Mike Tricario to create
some 30 variations on the Kid’s Choice theme, which draws on the heavy
guitar riff of AC/DC’s “Back in Black” track.
In addition, the team provided sound design for the fast-paced,
graphically-driven music video featuring Black singing “Jack is Back!“
Digidesign Pro Tools was used for audio post. Roger in LA handled