CINNAFILM GIVES VIDEO A FILM LOOK

ALBUQUERQUE, NM - Cinnafilm Inc. (www.cinnafilm.com) recently introduced its Cinnafilm HD1 realtime film look system that applies the look of film to nearly any digital video source. Cinnafilm HD1 is driven by a sophisticated parallel processing engine that minimizes the time it takes to process digital video by harnessing the power of modern 3D graphics hardware at a rate that delivers 30x to 100x performance improvement on computational video tasks as compared with a modern CPU.

The company calls the HD1 an affordable supercomputer with over one hundred floating point processors that can easily process HD streams in realtime. Cinnafilm also promises to develop future applications and advancements on the platform.

The solution is based around a rack-mounted hardware device that operates with an intuitive user interface. The process handles any SD or HD video up to 10-bit uncompressed RGB/YUV 4:4:4, giving filmmakers the ability to fine-tune the film look to their own exacting standards.

A realtime effects engine splits large tasks into simultaneous independent processes using a proprietary algorithm, allowing the instantaneous application of sophisticated film look effects to uncompressed video, all while avoiding artifacts and data loss. At the same time, parallel organic effects are performed together with high-end frame-rate and/or scan-rate conversions.

Users can perform color correction within the system to accurately simulate film stocks. And film effects, such as grain, can also be adjusted. The HD1's InfiniFrame TME (True Motion Estimation) technology allows users to create high-quality frames from deinterlaced video and add appropriate, synthetic motion blur.

Cinnafilm presently offers the Cinnafilm HD1 process as an in-house service at its Albuquerque production facility. Rack-mounted and portable Cinnafilm HD1 units will be available for lease in July 2008.