Issue: HD - October 2008


DENVER - Thought Equity Motion recently announced that it has built its high definition library to over 250,000 clips, and that 92 percent of its delivery is via downloads. The company is seeing a  growing demand for HD material, particularly over the past two years, in part because of the FCC's February 2009 digital broadcast mandate. In the coming year, Thought Equity estimates that its HD collection could almost double in size.

The company's library consists of professionally shot HD footage. The library includes entire footage sequences, multiple scene angles and B-roll. Thought Equity Motion's delivery platform was developed for fast, on-demand delivery of large HD files.  The company says that it delivers up to 5,000 files per week, most of them via online download. The platform's custom edit-system integration tool allows editors to edit with low-resolution comps and then quickly download the high-resolution portions used in the final edit.

"Our HD capabilities create the 'next level' experience for our customers," says founder/CEO Kevin Schaff.  "We've invested millions of dollars to acquire the best HD content available and we're continuously growing the library, adding thousands of clips each month from the industry's best production crews. We back that content with technology that ties directly to producers' bottom line, saving time and money in the production and editing processes."

Pros can check out a tutorial on the integration tool at the company's Website:

In related news, the national Filmmuseum in Amsterdam has partnered with Thought Equity Motion in the digitization of the Dutch national film heritage. Over the next few years, Thought Equity will digitize thousands of hours of feature films, documentaries, shorts and animated films in Amsterdam. The agreement is part of the "Images of the Future" initiative, which is also being supported by Cineco/Hagefilm lab in Amsterdam and Cineric in New York.

Thought Equity Motion will scan content at 2K resolution and will encode material in both HD and SD formats, making it available digitally for screenings in theatres, on Websites, via portals and through video-on-demand.