Issue: Studio - February 2008


NEW YORK – Motion graphic studio Favorite Color (www.favoritecolor.tv) recently opened in SoHo under the leadership of co-founders Doug Matthews and Dave Dimmick. The two previously formed and managed a successful production studio that had a client list comprised of fortune 500 companies.

The Favorite Color team includes executive producer Casey Steele, formerly of Brand New School, Logan and Stardust; creative director Lindsay Daniels, formerly of Digital Kitchen; and VP of business development Erin Serletic, who will lead broadcast sales.

According to Daniels, the studio’s goal it to create “smart work that is rooted in conceptual thinking and inspired by design, art and film.”

Favorite Color is an all Mac facility equipped with 14 Intel-based quad G5s. The studio uses Adobe Photoshop and Illustrator for design, as well as After Effects and Autodesk Maya for animation. Two Apple Final Cut Pro stations are available for editorial.

One of the studio’s first projects is a minute-long anthem titled, Birth of Color, in which colors become characters. Red is on a journey to make the color purple and passes yellow and green before he finally finds a floating blue creature. He swims into it and together the two create an explosion of purple.

The studio also recently completed work on an environmental piece for The Dream Hotel, which will appear on plasma screens in guest rooms at the Manhattan and Bangkok branches of the luxury hotel.