TORONTO - Topix (www.topix. com) helped introduce Proctor & Gamble's new Torengos tortilla chips via a theatrical trailer that preceded the new Harry Potter film. The "coming attraction" was designed to help build anticipation for the new white-corn tortilla chip, which became available in early December.
Moviegoers were provided with special glasses that helped decipher words such as "rptay," "urvyc" and "ortesnog." The Topix team was challenged with creating a charming figure that would get those watching to put on their glasses. They used the product's packaging to establish the yellow, orange, red and green color pallette. They also added textures and shifted colors to make the visuals look electric without the glasses. The glasses filter out reds, yellows and magentas, leaving only the blue colors revealing the clues.
Lee Towndrow was the designer/Inferno artist on the project. Sylvain Taillon executive produced for Topix and Cheyenne Bloomfield produced. Adobe After Effects and Illustrator, along with 3D Studio Max, was used for the backgrounds. Compositing was handled in Inferno.
The trailer was conceived by agency D'Arcy.
HOLLYWOOD — Over the past three decades, director/producer/writer/actor Rob Reiner has made such seminal films as When Harry Met Sally, This Is Spinal Tap and Stand By Me. Now Reiner, whose last ...
September 2, 2010
HOLLYWOOD — Peter Berg may have started out as an actor in such shows and films as 21 Jump Street and Race For Glory, but it’s when he moved behind the camera that his career really took off, thanks t ...
February 11, 2014
NEW YORK — On December 13, 2012 the FCC-passed CALM (Commercial Advertising Loudness Mitigation) Act officially went into effect, requiring commercials and promos to have the save average volume as th ...
February 14, 2013