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Issue: April 1, 2005

THAT TIME OF YEAR

By: By Marc Loftus
April is always a busy time of year for us here at "Post." Not only are we putting the finishing touches on one of our biggest issues, but we're also making plans for the annual NAB show, which once again will be rolling into Las Vegas. NAB is an exciting show. It's a chance for us to see the latest from all of the makers of post production tools, and to connect with many of our readers.

Many manufacturers will tell you that NAB represents the most important show of the year, and that much of their budget and resources goes toward making a splash in front of an audience that in years past has reached more than 100,000.

I've heard a few rumors about products being exhibited at this year's show, and can say that JVC's new 3-chip HDV camera is one that I'm looking forward to seeing up close.

Terry Curren, principal at Burbank's AlphaDogs, regularly attends NAB and even hosted a pre-NAB session of his "Editors' Lounge" recently to get a feel from other editors as to what they'll be checking out at this year's show.

Curren sees HDV's potential for both production and post. His facility already offers comprehensive post services, and with much of his staff having a production background (including himself), it would be easy to begin offering HD production services with only a minimal investment in new equipment.

He says many of his editor friends will be looking for Version 5 of Apple's Final Cut Pro - hopefully with multicam functionality. And Curren himself is adamant about Avid having an HD version of its DS Nitris Symphony at this year's show.

And speaking of Avid, it's important to point out its big news from recent weeks ? the acquisition of Pinnacle Systems. Speaking with Avid CEO David Krall via phone from France while he was visiting some of Pinnacle's 3,000 European resellers, he says the acquisition will now allow the company to make an impression on video enthusiasts - the future video editors of the world - at the earliest stage.

You can expect a full report on Avid's (and others') NAB news in upcoming issues. And if you can't wait, check out our Web site - www.postmagazine.com - where we?ll be posting news each day of the show.