Issue: Thursday, April 19, 2007

FORMATT OFFERING FILTERS FOR HD ACQUISITION

LAS VEGAS - The UK's Formatt Filters (www.formatt.co.uk/home/contact.asp) is at NAB with its range of HD filters, designed to help ease concerns of talent being shot in high definition formats.

The company is exhibiting their products at the Bogen Imaging booth and will has numerous models on display for live demonstrations.

The HD Clear Soft filter is useful for softening an image with only a minimal loss of detail and contrast. The HD Soft Gold Enhancing filter provides subtle softening of the image with positive skin tone enhancement. The HD Supersoft Gold Enhancing filter is designed for softening, skin tone and facial enhancement, as well as for the removal of hard lines and blemishes.

Formatt is now offering its entire filter range in 4mm thicknesses. Traditionally, the company had offered filters 3mm thick with an additional protective frame.