|Issue: April 1, 2008
SETTING UP SHOP
By: Marc Loftus
|In recent weeks, a number of new studios have come to our attention,
and they all seem to fit into the boutique model, which relies on small
but efficient teams using the latest in desktop tools.
In Venice, CA, executive producer Shira Boardman, formerly with Sway
Studio, opened the VFX boutique Red Magnet, which has already completed
a job for Lexus. Long-time post veteran Michael Porte, who co-founded
editorial company Mad River Post, DVD production company Crush Digital
Video, and was more recently a partner in Manhattan audio post house
AudioEngine, has opened The Field, a new creative editorial shop in NYC.
Emmy Award-winning audio pro Peter Cole just launched Before Noon Post
Production Sound Services in Studio City, CA, where he will provide
full service audio post to the entertainment and corporate communities.
And in LA, executive producer Michele Maples opened Arsenal, a new
live-action and design company that just completed promos for FX
Network’s Dirt. You can read more about each of these new facilities in
our News section this month.
Here in New York, Poolsidesign (www.poolsidesign.com) is another
relatively new boutique, this one set up by partners Yui Uchida, Kaz
Iwai and Paul Waszak, who met while attending the School of Visual Arts
and have since crossed paths regularly. “Yui started the company and
then brought me and Kaz on board,” says Waszak, who once had his own
graphics company within Blue Room. “I’ve known him for about 10 years
and we’ve always passed each other while working at different places.
One day we said we should combine forces and start up our own shop, and
the rest is history.”
Poolsidesign uses Macs running Adobe tools, as well as Maxon’s Cinema
4D, an app that seamlessly integrates with AE. “It makes bringing those
3D files into After Effects a breeze,” says Waszak. (See our Cinema 4D
Since opening, Poolside has worked on The Sauce for Fuse. This one-hour
studio show looks at music, film, games and current events. The studio
created the :15 open, lower thirds, transitions and even graphics that