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October 2014
Issue: December 1, 2008

NEW MEDIA: TOOL SPOT PERFORMS FOR BOSCH

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Bi-coastal Tool (www.toolofna.com) and director Erich Joiner created a new Web spot for performance auto parts maker Bosch Corp. Performance Art features racer Vaughn Gittin Jr. in his Bosch-enhanced Ford Mustang, on the streets outside the LA County Museum of Art, where he creates his own masterpiece, using burnt rubber. Conceived by Team Detroit, the tight-budget video was produced in just one day using careful choreographing and a multi-camera shoot. Joiner shot on Super 35/1.78. Kinetic Post's Steve Lovill cut the project.