|Issue: April 1, 2010
SPEED AND EFFICIENCY SPUR CREATIVITY
By: Randi Altman
|In mid-March, HP held a press event in Los Angeles introducing some new
workstations, including a mighty computer in a little package — the
Z200 Small Form Factor. (See our news section for details on this one.)
But this two-day event was about more than just new gear; it was about
partnerships and how companies are using HP technology to speed up
workflow, while improving their quality and efficiency.
Studios like Raleigh are using HP’s technology in cool ways. For
example, Raleigh’s Best Practices Lab, led by chairman and executive
director David B. Haines, runs on HP computers and just one of the
things powered by this technology is the new Impulse optical motion
capture system from PhaseSpace, which is small and light enough to be
portable. The demo we saw featured an animated genie and a robot being
directed (by us!) in realtime using a lightweight touchscreen HP. There
were two Z200s processing MotionBuilder files in the background.
Impulse allows realtime tracking of up to 256 unique active markers.
Another studio taking advantage of HP’s gear is DreamWorks, which made use of this technology while making the 3D stereo film How To Train Your Dragon.
HP and Dreamworks have a long history of collaboration, as chief
technology officer Ed Leonard pointed out during the event. Thanks to
not having to worry about what’s going on in the background, he said,
artists can focus on “taking imagination and bringing it to the screen
without compromise.” He added, “DreamWorks is a blend of art and
science,” and HP is a big part of that.
Some of the technology they used on Dragon includes HP Z800
workstations, HP ProLiant blade servers, HP Halo Telepresence
solutions, HP DreamColor displays, storage solutions and HP Designjet
HP’s new Z800, Z600 and Z400 workstations feature six-core, 32nm Intel
Xeon 5600 series processors, which are blazingly fast. According to
Intel’s GM for workstations, Anthony Neal-Graves, “The new Intel Xeon
Processor 5600 series runs multithreaded workstation applications up to
45 percent faster than its predecessor, the Intel Xeon Processor 5500
series. Workstations powered by the new Intel Xeon Processor 5600
series give application developers the reliability, capacity and
performance to help them bring innovative ideas to life faster than
For creatives, it’s all about speed, efficiency and imagination, and not having to worry about how their systems work.