Issue: Show Daily - Apr 8, 2003


LAS VEGAS ­ Avid Technology of Tewksbury, MA, unveiled its new family of digital nonlinear hardware accelerators * Avid DNA * which powers its next generation of NLE products.

The Avid DNA family ranges from its most powerful accelerator Nitris for Avid*DS finishing systems; to Adrenaline, the facility-class nonlinear accelerator for Media Composer, to Mojo for Xpress DV.

Featuring the power of 30 Pentium 4 processors, the Avid*DS Nitris and Avid*DS Nitris Editor delivers eight streams of 10-bit finish quality SD video in realtime and two streams of 10-bit HD video with realtime transitions, graphic overlays and titling, and can handle mixed resolutions in the same timeline. With a full complement of I/O, Nitris supports DPX and Cineon 2K thus opening the door to the digital intermediate workflow. It offers all the color correction tools of Symphony but with 10-bit color and HD capability. Nitris is priced at $78,995.

Powered by Adrenaline, Media Composer can deliver five streams of finish-quality 10-bit SD video in realtime or eight streams of proxy video in realtime with the ability to mix resolutions. It can also be scaled to handle HD uncompressed video. It offers Symphony-style color correction with 16-bit precision processing without the need for a third-party card. The system also offers uncompressed SD video over a standard FireWire connection. Media Composer Adrenaline retails for $24,995.

Avid Xpress Pro with Mojo features realtime editing and output, including support for 24p digital video, automatic professional color correction, unlimited audio channels, can scale from DV to SD, and can deliver uncompressed video via a standard FireWire cable. New tools include Boris Graffiti and Boris FX plug-ins, Sonic Solutions DVD authoring and Digidesign AudioSuite plug-ins. Xpress Pro costs $1,695 and the Mojo add-on is an additional $1,695.